“HZO is an innovative and rapidly growing nanotechnology company offering next-generation solutions that protect electronic devices and components from damage caused by water, other corrosive liquids, humidity, sweat, dust and debris. Learn more about what makes HZO the world leader in liquid protection.” http://www.hazo.com
I created this logo while working at RedOlive. Christopher Grayson, Brad Hoen and I did many explorations. One of my ideas was chosen.
I wanted the logo to feel strong, heavy and safe. The obvious connection with H20 was initially visually challenging, but it was also a very powerful concept. The final logo has a very strong Z letterform created using the negative space between the H and the O that act as a protective device of sorts.
It makes me happy to watch the company grow and use the logo to represent their brand.
It is, in a word, awesome.